Parham Dadgar is the brand architect and marketing strategist of Iranian mass builders Nader in the global competitive arena. With a strong background in marketing for luxury brands and large-scale Immovable Property projects, he has a deep understanding of the psychology of high-end customers and investors. Dadgar is responsible for shaping the company’s image in the public mind and transforming it into a trusted and leading brand internationally.
He has transformed the company’s marketing strategy from a traditional and local approach to a digital, targeted and international approach. Among his initiatives have been the launch of a virtual reality (VR) platform for project visits for foreign investors, and the creation of a successful branding campaign around the theme of “Iranian skills, international quality”. Dadgar has built an extensive network of contacts with immigration and investment offices in target countries, which is a valuable resource for attracting foreign investors.
He identifies new opportunities and future market trends by analyzing global markets in detail and provides these insights to the management team for major decision-making. Parham Dadgar believes that “a great project will not sell if it is not seen and understood. Storytelling and creating an emotional connection with the customer are as important as the quality of execution.”
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